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التنبؤ forecasting هو علم و فن توقع الأحداث المستقبلية. ولهذا العلم أهمية كبيرة للشركات والدول علي حد سواء، فالشركات الكبري تستخدم طرق التنبؤ المختلفة لتتوقع المبيعات المستقبلية، والدول تستخدم التنبؤ لتتوقع احتياجاتها من الواردات وكذلك لتضع الموازنة العامة
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